A few months ago I was introduced to this video by Simon Sinek.
Start With The Why
If you haven’t seen it, I highly recommend taking the 18+ minutes and absorbing it.
“People don’t buy What you do, they buy Why you do it.” – Simon Sinek
Whether you are selling something (product/service) or not – there has to be a way. Doing something for the what or the financial gain loses its luster and just becomes a commodity.
The why is your passion. Why do you do what you do? I remind myself of this video and ask myself the question often so I can stay on track.
We often do not need to learn new things but instead be reminded of the same things over and over.
